Jessica Lee is a psychic medium celebrating over 16 amazing years working in psychic development. She was preparing to study to become a stock broker when, after the birth of her daughter, she began having intuitive dreams.
After signing up for a local psychic development class, she realized that real psychic ability and mediumship is down-to-earth, beautiful, and empowering. She was immediately called to work with Spirit and, since that time, has given thousands of readings to people from all over the world.
In 2012, she started Psychic Readings Guide, a flagship website that receives over 2 million visitors each year. In 2014, she founded the sister site, Intuitive Souls Blog, where people can learn about developing their psychic and mediumship gifts in a fun and heart-centered way. Learn more about Jessica and Psychic Readings at: psychic-readings-guide.com
Jessica had 2 brands that she wanted to update. They are similar in content, but the readership demographics differs, and she was considering future possibilities of selling one of the blogs.
Because they both carried a similar tone in message, and one had a very strong readership already, we suggested branding the blogs as "sister companies".
That way the blogs relate to one another and, even if she sells one in future, a reader can easily identify them as associates. This will also boost readership for both blogs!
Below is the brand design we created for the first of the sister companies, Psychic Readings Guide.
First off we established a strong direction and "look and feel" of the brand.
We used colors that creates a sense of spirituality and creativity, as well as introduce a bit of gold for luxury and sophistication.
The colors worked beautifully and emphasized the bohemian vibes that Jessica wanted to showcase.
Watercolor addition also added to the creative flare of the brand and serif fonts added a sense of refinement.
See the end result below. We think it turned out pretty awesome :)
THE BRAND DEVELOPMENT
Thank you to Jessica Lee, from Psychic Readings Guide, for the opportunity to design this beautiful, bohemian brand for her.