Jessica Lee is a gifted psychic that aims to teach and develop psychic and intuitive abilities in others. She is passionate about spiritual health and assist her readers on a journey of the soul through her blog, Intuitive Souls.
Jessica had 2 brands that she wanted to update. They are similar in content, but the readership demographics differs, and she was considering future possibilities of selling one of the blogs.
Because they both carried a similar tone in message, and one had a very strong readership already, we suggested branding the blogs as "sister companies".
That way the blogs relate to one another and, even if she sells one in future, a reader can easily identify them as associates. This will also boost readership for both blogs!
You can view the first of the sister companies branding, Psychic Readings Guide, here.
Below we are showcasing the second sister company, Intuitive Souls Blog.
We utilized similar fonts & the same purple for both brands to keep them consistent. But added silver and mint to soften the brand design.
See the end result below. We think it turned out pretty awesome :)
THE BRAND DEVELOPMENT
What the Clients Says:
I've been dreaming about having a beautiful, cohesive brand since I started online in 2012. I've worked with many designers, but was becoming SO frustrated because no one could really give me the TRUE brand identity that I desired. When I stumbled upon Frankie and her work, all of that changed... it was like she could see into my head! Somehow, through the magic that she does, she was able to pull everything together for my blogs and social media pages! She gave me tons of input, never pressured me to rush, and it felt as if she held my hand through the entire process. Instead of being frustrated, the process was pleasant and actually fun! Now I finally have a brand for my two sister sites (another decision which Frankie helped me with!) that I love!
Thank you to Jessica Lee, from Psychic Readings Guide, for the opportunity to design this beautiful, bohemian brand for her. We are so lucky to have such awesome clients :)