A small part of a designer dies every time we receive a logo in Power Point or Word format.
We understand that startups & small businesses need to keep overheads as low as possible, but choosing the cheaper or free option could be a costly fix later.
When a business plans out a budget, creative projects are most likely to get cut first. With design work falling very low on a small businesses' priority list it is unlikely that they are going to be willing to pay professional rates for quality design.
This unfortunate choice leads to a DIY-design or a quick search online for "cheap" or "free" design. The end result is almost always displeasing to the eye and lacks effective messaging or market value.
Years down the line the entire brand needs to be reestablished. Websites, logos, colours and all other materials will have to be re-aligned to communicate to the target audience. Brand awareness needs to be started from scratch and messaging needs to be reworked. Overall the previous design work that was created was a fruitless endeavour and the business ends up paying more than if they initially invested in professional design work. What a shame.
To quote designer, Massimo Vignelli, "if you do it right, it will last forever". A good design will stand the test of time.
To better explain the value a designer can add to a business or startup, we've compiled a list of the reasons you need a professional designer.
Reason 1: Design based on Research
A largely overlooked part of a good designer's job is research into competitors and target customer audience.
Why is research necessary and important to the success of a design? Once research is compiled and an ideal target audience is identified, the best colours, shapes, messaging and other elements can be identified to best appeal to the prospect. This ensures an effective design that will be noticed by the target group.
The research compiled on competitors assist in creating a look and feel that suits the market but also emphasises the points that make the business unique. In other words, you don't want to be the package on the shelf that looks exactly like surrounding products, but you also want to avoid looking out of place and risk confusing your customer. It's a fine line to walk, however a good designer recognises theses factors and has experience in creating the best design for your audience by reviewing the research findings.
Reason 2: Brand Recognition & Consistency
A good designer knows how to keep messaging consistent. Why is consistency important? When you post on social media, place posters, create a car wrap or any other brand element, you want the messaging, look and feel to stay consistent throughout. Eventually this consistency will lead to the brand be recognised by a specific element - logo, colour, icon, shape or other design elements can create a recognisable feature.
Have you ever driven by a poster or billboard advertisement for KFC and not recognise the brand? Even if you only caught a glimpse of the advertisement you can instantly recall the brand.
Reason 3: Added Value & Trust
Well designed packaging, websites, advertisements or other materials create a sense of quality and trust in a product or service offering.
To best illustrate this point, view the website examples below:
If you had to entrust your hard earned cash with one of the two companies advertised above, chances are you would choose fig b. The companies values and messaging is clearly communicated and evokes a higher sense of trust.
The layout is also more effective in communicating the company benefits and a clear call to action to convert prospects into clients.
Reason 4: Time & Cost Savings
We briefly touched on the costly impact a bad design can be, but time lost is another factor to consider when hiring a designer.
Professional designers know how to project manage - from briefing sessions with marketing teams, liaising with printers, social media managers or SEO specialists and meeting deadlines, a good designer, or design team, knows how to manage a design project efficiently.
In addition, when we save you time by doing what we do best, you have more time to do what you do best - growing a successful business.
Reason 5: First Impressions
"You never get a second chance to make a good first impression", Will Rogers.
You only have 3 seconds, or less, to grab attention and create a lasting impression. Do you really want prospects to remember your power point or word DIY design? Be sure to evaluate what you want your first impression to be and how much is it worth to you.
Ready to hire a designer? Read our article about the 15 Questions to Ask before a Design Brief to get the best results from designer or contact us for a cost free quote or for a design consultation. We love hearing from you.